Organization is key to a happy and successful business. Especially in marketing.
However, keeping things organized and your team aligned around your goals can be a herculean task sometimes. Even with great communication and deadlines in place. That’s when the assistance of a tool can come in very handy.
Which is why we’re reviewing CoSchedule. An all-in-one scheduling calendar platform.
Their claim is to be a one-stop platform to handle every aspect of your business. Be it scheduling meetings, blog posts, email marketing, content marketing and whatever else you can think of. And on the surface, it looks very capable of doing so.
So, let us take a deeper look into CoSchedule together.
All-in-one Project Manager
This is one claim that CoSchedule absolutely delivers on.
When you launch the calendar, hit the small “+” icon. You can press it either in the top right or on the date you specifically want to schedule something for. You’ll then be presented with an extensive menu – provided you’ve got everything set up and in place.
As you can see from above, the options you’re then faced with are exhaustive. There’s really nothing that we feel CoSchedule could be lacking in this department. So, for being an all-in-one project manager? It definitely hits the mark.
You’re probably not looking to use this tool as a one-man band.
With that in mind, here’s a look at how much time CoSchedule can really save you when it comes to the organization of projects and campaigns. We’re happy to say that we were pleasantly surprised by how beneficial it can be.
Adding Team Members
This process is an absolute breeze. Hit one button, enter an email address, done.
Add your team to specific calendars, with full control over what they can do on it.
The cool aspect to it is that using their roles and permissions system, you can define just how much or how little power each person you invite to the calendar has.
Giving you full control over everything that’s coming out of the calendar. Which – when you’re using said calendar to organize literally every front of your business’ online projects – is something that’s mandatory.
Assigning Projects Labels and Owners
Once you create a project – whether that project is a new social media campaign, blog post, or whatever else – you can choose who owns it. You can also categorize it with different colours and tags – for immediate distinction from the calendar overview.
Tools like these can really help save time, as well as allowing you to see very clearly your campaigns laid out in the fashion that they’re going out. Plus they take no time at all to set up.
A quick demonstration of the colors and ownership in action.
Tasks Within Projects
CoSchedule allows you to create tasks within projects.
Not only that, but it allows you to create specific sets of tasks with smart, adaptive dating on them, to save and re-use again for similar projects. Got a specific workflow you want your editors to be following before publishing articles, for example?
Create it. Assign it. Watch their progress as they tick the tasks off. It’s that simple.
Integration With Other Platforms
CoSchedule claims to play well with top marketing platforms.
This is one of their top selling points, in fact. The appeal of being able to schedule an email campaign on ActiveCampaign, draft, edit and publish an article on WordPress and then review all of the analytics… from a single platform, it sounds pretty amazing.
And from their integration options, we would say they deliver on this too.
Although, we will say that there are a few ‘obvious’ tool options that seem to be missing from their integration list. Aweber, a very popular autoresponder, for example doesn’t appear to have made the cut. And that does beg the question – how are they deciding what to integrate?
The selection is fairly solid. Perhaps we’ll see it open up some more in the future.
Content scheduling is one of the key things CoSchedule is going to be used for. So, we thought it appropriate to give a little overview of how the interface is, what we thought of the integration and the caveats we found with using CoSchedule.
In a word, the WordPress integration was disappointing.
Yes, you can assign it a category, author and a title. It will also make the post on the backend of your WordPress blog. But no, you cannot edit or create the post – in any manner – through the web app of CoSchedule.
This is handled differently if you’re using CoSchedule through the WordPress plugin – but it would be nice to see some of that functionality the other way round.
The other blog post format available is “Text Editor.”
This one is exactly what you’d expect. Name the blog post, hit create, you’re presented with a text editor to begin sculpting your blog post in.
It works well enough and has plenty of features. Embedded images, links, and whatever else you’d expect from a text editor really. It also allows you to hit publish on the blog post – though even with some looking into it, it was hard to tell where this had actually been published.
It also brings about a saving grace for WordPress integration.
Yep, you can hit that button and get it straight on to your WordPress blog!
So, it slightly redeems the fault of WordPress’ implementation. However, if this is an option, it’s unclear why they don’t just allow you to edit WordPress posts in their text editor using the same process.
Social Media Scheduling
Arguably as powerful, if not more, than the content scheduling.
Social media posting can be a very time-consuming process. Especially if you’re using no scheduling applications or platforms at all. But with CoSchedule, we’ve found it to be an incredibly easy and very rewarding endeavor.
There’s really not a bad thing to say about the social media features. So, let’s explore a few of the very best of them.
“Best Time” Posting Feature
Ever sat there and gone through your analytics on when the very best time to post is?
Of course you have. We all have. That’s one edge that most of us are searching for in the digital marketing world. The time to post our marketing when it’s going to get the optimal amount of eyes on it versus the effort that’s gone in.
Forget that long and tedious process though.
CoSchedule have made it easy. Just click “best time” and their advanced algorithms will handle the rest of it. Guaranteeing that your social media posts are going out at the best time, every time.
When you’re queuing up a social media push, you don’t have to create a new social media campaign for every single account that you want to include in that push.
You can simply click the profile icon and select another account. It’ll automatically post on both accounts at the given time. Reducing the amount of time it takes for your social media marketing to get set into action.
CoSchedule’s Social Media App
Running late on the weekend and realized your campaign’s out of social media posts?
The app has you covered. Making it simple and easy to schedule a few posts up – using all the great features CoSchedule has to offer – and fire them off. No need to get back to the computer, so you can enjoy your time out of the office without the worry of your campaign stopping.
ReQueue is essentially a slightly more advanced aspect of the social media scheduling.
It allows you to regularly repost older posts on your social media accounts, to get the maximum benefit from each one. In an automated and easy to use way, without ever coming across as too spammy or repetitive.
As you can see, it’s incredibly straightforward to get set up too.
So, what do we think of CoSchedule?
In case you haven’t guessed from the high praise throughout this article: this tool is the real deal. It provides such an immense amount of wealth – to anyone that has an online presence they’re trying to maintain – it’s a no-brainer to recommend it to everyone.
There are a few tools like it, but none that rival it currently. It stands in a league of its own. It’s clear that those behind the development of it are actively using it and refining it for its intended purpose. Because every feature they release seems to be spot on with the needs.
Plus, it has a free 14-day trial. No payment details required.
All that’s really left to say is that you should give it a shot. At least for those 14 days. If you see the differences that we have with the increased productivity, ease-of-use and overall streamlining of operations… you’ll be a believer too.